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I’ve not seen much discussion of the new promotional videos from Apple.  A colleague over at Creativity/Machine has raised her eyebrows and challenged the creative crew to parody the new ads.

http://movies.apple.com/movies/us/apple/getamac/betterresults_480×376.mov

http://movies.apple.com/movies/us/apple/getamac/counselor_480×376.mov

There’s a whole swag more at

http://movies.apple.com/getamac/ads/

Interesting for more than the promotional intent - there are certain values promoted and I sense there is a Gen-Y, iGen ideology being represented.

I still think the social and cultural implications of ICT in schools needs to be more in the foreground of the curriculum - critical pedagogy demands that students examine their own practices.  These ads could be an interesting starting point for investigations.